Profit margins on pellet stoves are much higher than for other heating units, which are often the most expensive hearth appliance offered. In fact, stove manufacturers estimate that retailers may make as much as USD 600 per pellet heating unit sold. This is in addition to the income generated from the sale of accessories such as pipes and hearth pads, and from the installation fees.

Some dealers may steer their customers to more traditionally fueled heating units such as propane due to familiarity and similar operating costs. Variations in pellet prices too factor in, as higher prices for pellets cause customers to shy away from purchasing stoves. But with oil prices rising again, cost-conscious consumers may once again look to stoves and wood pellets to reduce their heating bills.